AAE Glass wants to share a social media presence with you. One of the most common questions I am asked is, "Which social media outlets are best for my business?" The truth is, you can make any outlet work if you build a solid foundation of followers.
A solid foundation of followers will allow you to maximize the results of the time you devote to social media marketing. Time is the biggest hurdle when using social media to market your business. Don't follow people (or accept followers) who don't fit the profile you are looking to interact with. We have all heard the saying "Quality over Quantity," this applies to social media as well. When you have a group of people who share information and answer questions kindly and intelligently, you will quickly build credibility. The more credibility you gain, the more quality followers you will attract and your solid foundation will grow into a larger and larger pool of potential customers and vendors.
With that said, I want to offer you a "jumping off point" to help you build a solid foundation. I am going to list a few sites that we use to promote our classes and products. Feel free to see who our followers are or what groups we have joined. You may find some people you know and want to connect with them. If you decide to follow AAE Glass or Tanya Veit, you will be connected with several other glass artists around the world. Also, if you haven't already, go ahead and "join" the blog and you can be alerted of any new tutorials or new products that are released.
BLOG- Full of FREE tutorials, new products, glass art news, sales, and more! We even feature glass artists from time to time with links to their sites, lists of the shows they are participating in or just to spread the word about glass art.
FACEBOOK - The most popular social media outlet today.
TWITTER @AAEGLASS - Great for sharing quick information and links. You will also want to utilize BITLY.COM to shorten your links which will leave you more characters for content. Millions of users.
GOOGLE+ - Google's entrance into social media, still new and slowly growing.
LINKEDIN - Lots of great groups to join for anything you are looking for.
YOUTUBE - Video tutorials.
Thanks as always,
Mark Veit
AAE Glass
Good advice, Mark! I always find myself overwhelmed with all the social media outlets and typically neglect one or more of them. I would really like to start a blog, but can never think of anything that would be of interest to other readers.
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