Wednesday, May 18, 2011
How to Sell your Dichroic Glass Jewelry
My name is Mark Veit and I wanted to share some information that may help you with the business side of your dichroic glass jewelry making. For most artists, there are 2 sides to making dichroic glass jewelry; the art of making a piece (which is what they live for) and the business side of selling the beautiful finished piece (not nearly as fun as making the jewelry). If you have purchased from AAEGlass.com chances are we have had communication. I want to extend an offer to help you with the business side of your passion.
I have received many inquiries about how best to sell dichroic glass jewelry. After asking several artists what their current approach is, I think I may have some tips that will help you consolidate your marketing plan, reduce your marketing budget and sell more dichroic glass jewelry.
We all know that making the jewelry pieces is the fun part. But how do you sell them after they are completed to make money and produce more pieces, so on and so forth? I found that many artists have full time jobs and only make jewelry in their spare time. They may enroll in a weekend art or craft show, or sell on jewelry related websites such as Etsy or Artfire. Some artists sell on Ebay and some sell door to door. All of these outlets are great and can be profitable but whether you are a full or part time jewelry artist you need to be involved with social media. How do you let people know where to find your jewelry? How do you make yourself visible to the purchasing public? How do people learn about the artist on a personal level which in turn raises the probability of making a sale?
The easiest and cheapest way to get exposure and become "known" is SOCIAL MEDIA MARKETING. Social media marketing is the most affordable (mostly FREE) and easiest way to reach thousands of people with the click of the button. If you want to grow your business, you have no choice but to get highly involved in social media. Social media is here to stay. We are only in the beginning stages and it is only going to get bigger. If you are reading this blog or if you found this blog on facebook or twitter, you are already using social media marketing. Don't sit on the sidelines anymore. BECOME VISIBLE.
If you want to get started and expand your knowledge of social media, the only choice is to dive in. The only expense you will incur is your time. You need to devote at least 1 hour per day to whatever medium you choose. I would suggest starting with a facebook account. It is free to sign up and the security settings allow you to choose how "exposed" you want to be. I would be willing to bet most people reading this blog already have a facebook account. But have you kept up with it? Have you added friends lately? Have you added new pictures of your jewelry, your vacation or your pet? Have you joined any dichroic glass jewelry groups? How many of your friends are potential customers? Facebook is a perfect opportunity to put your face on your product. What I mean by that is you can meet thousands of people without ever shaking their hand. You can share your hobbies, what you do in your spare time and most importantly, pictures of your finished pieces. You can explain your thoughts behind each piece and grab the attention of potential buyers by communicating in seconds. Once you set up your facebook page, or get back into updating it, you can get more work done in less time.
This is just one avenue of social media marketing and there are several others that I will get into in the future. In my opinion, facebook is the best place to start. It is a site where you can mix business and pleasure and contrary to the old saying, this can be a great thing when it comes to social media.
If you have any questions about facebook or social marketing in general, please leave a comment on this blog. If you have the question, chances are one of the hundreds of people who read this blog everyday have the same question. Post your question directly under this blog and I promise to answer as fast as I can. I am by no means claiming to be an expert on this subject, but I do have years of experience in social marketing and have seen radical changes and trends in a short amount of time.
Feel free to share this blog with anyone interested in learning about social media marketing. This can apply to any business out there. I look forward to blogging with you.
Have a great day!